2016 Outlook: Although the Rams took Gurley with the 10th pick in the 2015 draft, there were legitimate concerns that he wouldn't produce much as a rookie because of the torn ACL he suffered at Georgia. But Gurley was active by Week 3 and played a significant role in Week 4. From that point on, only Devonta Freeman scored more fantasy points among running backs. Gurley has already proved that he can be an early-down workhorse, and he has 10-plus-TD upside in the Rams' run-heavy attack. One concern: Rams QBs targeted Gurley only 27 times in 13 games; that lack of impact in the passing game limits his upside.
2016 Outlook: After two underwhelming seasons to start his career, Austin finally began to live up to his potential in 2015. Despite his small frame (5-8, 176 pounds), Austin managed to appear in all 16 games after missing a total of four during the previous two seasons. Though he was tied for only 40th in receptions and tied for 72nd in receiving yards, he added fantasy points in other areas. He returned a punt for a TD and led all WRs with 52 carries, 434 rushing yards and four rushing scores. Austin's versatility keeps him in the fantasy mix, but his unconventional role in a low-volume offense will limit his upside.
2016 Outlook: Britt has been on the field for 77.6 percent of the Rams' pass plays over the past two seasons, but he hasn't made much of a fantasy impact. He caught only 36 passes last season but did manage 681 yards and three touchdowns thanks to a massive 16.1-yard average depth of target. Britt showed occasional fantasy value with Tennessee, where he spent his first five seasons--he gained 775 yards and scored nine touchdowns in 2010. But given the Rams' focus on the running game, he offers very little upside this season.
2016 Outlook: Cunningham looked to be the odd man out of the Rams' backfield last season with the addition of Todd Gurley and the return of Tre Mason. But he ended up holding on to the passing-down role and caught 26 passes on 33 targets. He rushed only 37 times, which gives him little fantasy upside, but he does own impressive career averages of 4.3 yards per carry and 8.6 yards per reception. Gurley will continue to block Cunningham from grabbing a larger role, but it's worth monitoring his production in deep PPR leagues.